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Blundel, R. Effective Organisational Communication: Perspectives, Principles and Practice. Harlow: Prentice Hall, Blythe, J. Essentials of Marketing. Harlow: Prentice Hall, Dibb, S., Simkin, L., Pride, W., and Ferrell, O. Marketing Concepts and Strategies. Boston: Houghton Mifflin, Doyle, C. Collins Dictionary of Marketing. Glasgow: HarperCollins, Hill, L. and O’Sullivan, T. Foundation Marketing. Harlow: Prentice Hall, Jobber, D. Principles and Practices of Marketing. Maidenhead: McGraw Hill, Kotler, P., Armstrong, G., Saunders, J., and Wong, V. Principles of Marketing. Harlow: Prentice Hall, Masterson, R. and Pickton, D. Marketing: an Introduction. Maidenhead: McGraw Hill, Palmer, A. and Hartley, B. The Business Environment. Maidenhead: McGraw Hill, Smith, P. R. Great Answers to Tough Marketing Questions. London: Kogan Page,
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