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Bernstein, David. Advertising Outdoors: Watch This Space. London: Phaidon Press, 1997. Dzamic, Lazar. No-Copy Advertising. Crans-Pres-Celigny, Switzerland: RotoVision, 2001. Franzen, Giep. Advertising Effectiveness. Henley-on-Thames: NTC, 1994. Gettins, Dominic. The Unwritten Rules of Copywriting. London: Kogan Page, 2000. Goddard, Angela. The Language of Advertising. London: Routledge, 1997. Henry, Brian, ed. British Television Advertising: The First 30 Years. London: Century Benham, 1986. Hickey, Lisa. Design Secrets: Advertising Massachusetts: Rockport, 2002. Jewler, Jerry and Drewniany, Bonnie. Creative Strategy in Advertising. London: Wadsworth, 2001. Nevett, T. R. Advertising in Britain: A History. London: Heinemann, 1982. Ogilvy, David. Ogilvy on Advertising. London: Prion, 1987. Parente, Donald E. Advertising Campaign Strategy. Mason, Ohio: Thomson, 2005. Percy, Larry and Elliott, Richard. Strategic Advertising Management. Oxford University Press, 2005. Pricken, Mario. Creative Advertising: Ideas and Techniques from the World’s Best Campaigns. London: Thames & Hudson, 2002. White, Roderick. Advertising. London: McGraw-Hill, 1999.
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