Dictionary
Find
in
Dictionary
Thesaurus
Translations

Click to move up the list of words
assumed bond
assumed name
assuming
assumpsit
Assumption
assumption
assumptive
assurance
assure
assured
assured shorthold tenancy
assured tenancy
Assyrian
AST
astable
Astarte
astatic
Click to move down the list of words
Also available:

U.S. English Dictionary
Dictionnaire Français

assure

assure [ ə sháwr, ə shr ] (3rd person present singular assures, present participle assuring, past and past participle assured)


transitive verb 
Definition:
 
1. make somebody confident: to overcome somebody's doubt or disbelief about something
I can assure you that every word is true.

2. convince somebody: to convince somebody of something
assured us of her sincerity

3. make something certain: to make something certain to happen
Proper planning assures that the job will be done right.

4. insure against certainty: to insure somebody against something that is certain to happen, e.g. death, rather than something that might happen, e.g. loss of or damage to property

[14th century. Via French assurer< assumed Vulgar Latin assecurare 'make secure' < Latin securus (see secure)]

assurable adjective
assurer noun

Word Usage
assure, ensure, or insure?

You use assure when the meaning is to make somebody sure about something, and ensure about something that you want to be sure of: I assure you it doesn't hurt.She wanted to ensure that it wouldn't hurt.Insure is used generally in connection with insurance (that is, financial protection), and is also an alternative spelling of ensure in North American English.

Advertisement

© 2009 Microsoft