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| allure [ ə lyr, ə lr ] |
noun (plural allures) |
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highly attractive quality: an attractive or tempting quality
 They couldn't resist the allure of the big city.
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transitive and intransitive verb (3rd person present singular allures, present participle alluring, past and past participle allured) |
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attract powerfully: to exert a very powerful and often dangerous attraction on somebody
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| [15th century. < Anglo-Norman alurer, Old French aloirrier, aleurier 'bring to the bait' < leure 'bait' (see lure)] |
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| allurement noun |
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